![old goya classical guitar dude old goya classical guitar dude](https://images.reverb.com/image/upload/s--1fioraaP--/a_exif,c_limit,e_unsharp_mask:80,f_auto,fl_progressive,g_south,h_620,q_90,w_620/v1466201646/pmhppnf4h5ppvm4vwwfi.jpg)
So he suggested that the guitars sold in the USA under the name Goya. Hershman, who was Jewish, felt the "Levin" would be hard to market in the United States, due to its Jewish connotation. In 1952 Levin guitars were featured at a trade show in Germany, and Hershman convinced the company that he could market their brand in the United States. (Hershman will later surface as the sole importer of Swedish made Hagstrom Guitars. Although these were of lower quality, they caught the eye of importer Jerome Hershman, an American guitar distributor. Ten years later, Levin launched a line-up of inexpensive student grade instruments.
#Old goya classical guitar dude professional#
Levin had a staff of 45 professional builders, and expanded his facility to 1000 square meters. Levin had added a line of archtop guitars.įour years later, in 1940 Mr. In 1936, the company had built it’s 100,000 instrument. Levin received many awards including a gold medal in Madrid for best guitar, and the Grand Prix award and an exhibition in Spain.īy the mid 1920’s his factory grew, and production topped 50,000 instruments. His company's name and reputation spread throughout Europe, and Mr.
![old goya classical guitar dude old goya classical guitar dude](https://i.ytimg.com/vi/LUOdIDxEHIc/maxresdefault.jpg)
Two years later, with an addition of three more employees, the company had more than doubled the number of instruments manufactured. He hired two other woodworkers and began manufacturing guitars and mandolins.īy 1901 his logs show that 473 instruments were built and sold. Levin had a small savings, and opened his own shop, in the town of Gothenburg, calling it "Herman Carlssons Instrumentfabrik". Levin discovered that there was quite a demand for guitars, mandolins, banjos, and lutes.
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Levin along two other employees left their jobs and started out on their own forming a small company to manufactured guitars, and other stringed instruments. By 1887, he immigrated to the United States and the following year he got a job at a guitar factory, where he spent three years learning the trade. In the evenings he attended carpentry school in his home town with the intent of becoming a furniture maker. Herman Carlson Levin was born and raised in Asaka, Sweden. I had read they were built in Sweden, but that was the extent of my knowledge. I am curious about the least known brands of guitars, and one brand I had not really explored were Levin Guitars.